Do You Really Know
Why Customers Buy?
Discover the gaps in your customer understanding with the AI-Powered Jobs To Be Done Discovery Diagnostic.
What You'll Discover
This isn't a quiz. It's a strategic mirror that reveals what you know, what you don't, and what's costing you customers.
The Four Forces
Understand what pushes customers away from their status quo and pulls them toward solutions — and what holds them back.
Job Definition Clarity
Discover whether you truly understand the functional, emotional, and social dimensions of your customer's job.
Evidence Gaps
Audit the depth of your customer research and identify what insights you're missing.
Get personalized guidance instead?
Built on the Jobs To Be Done Framework
JTBD is the framework behind some of the most successful product decisions in history. It reveals that customers don't buy products — they hire solutions to make progress in specific situations.
The famous McDonald's milkshake study revealed that customers weren't buying a milkshake — they were hiring something to make their commute less boring and keep them full until lunch.
Companies That Transformed With JTBD
From startups to Fortune 500s, these organizations used Jobs To Be Done thinking to unlock breakthrough growth.
Transformed from one-product-for-everything into four distinct products, each solving a specific job. Quadrupled website traffic and added 3x revenue.
The insight: JTBD revealed customers weren't using all features—they had four distinct jobs.
'You're Not You When You're Hungry' increased global sales 15.9% and grew market share in 56 of 58 markets—without changing the product.
The insight: The job wasn't 'eat candy'—it was 'restore normal behavior when hangry.'
Animal Nutrition business outpaced all competitors after years of technically successful but commercially disappointing product launches.
The insight: The job farmers were hiring for wasn't what they assumed.
A 30-year-old 'unsexy' fax company was reframed from 'fax services' to 'secure health information transfer.' Tripled growth.
The insight: Redefining the market by the job—not the product—unlocked massive value.
Large peanut butter cups were declining. JTBD revealed the job was 'snacking' not 'dessert'—but the product was too messy.
The insight: Mini cups were born from understanding the snacking context.
Storyboarded 45 emotional moments in the booking journey. This JTBD thinking drove 'Belong Anywhere' and word-of-mouth growth.
The insight: Competing on experience, not amenities or price.
McDonald's Milkshakes — Where JTBD Began
McDonald's wanted to sell more milkshakes. Traditional research said "make them thicker, cheaper, more flavors." JTBD research found morning commuters were "hiring" milkshakes to make a boring drive less boring and stay full until lunch. The real competitors weren't other shakes—they were bananas and bagels.
This insight changed how we think about competition and customer motivation forever.
Ready to transform your customer understanding?
Stop Guessing. Upload Your Data.
Upload real customer conversations, reviews, and tickets. Our AI extracts JTBD evidence, compares it against your team's beliefs, and shows you exactly where you're wrong.
Upload
Drag files, paste text, or scrape URLs
Extract
AI finds jobs, forces, outcomes, timeline
Compare
Your beliefs vs what the data shows
Act
Specific prescriptions to close the gaps
"Can't I Just Use ChatGPT?"
You absolutely can. ChatGPT is great at analyzing files. The question isn't whether AI can extract JTBD insights — it's whether you know exactly what to ask for, and whether you'll ask for it the same way every time, across every data source, for months.
The AI is the engine. The value is in knowing exactly what to build with it.
You could spend weeks crafting JTBD-specific prompts, iterating on extraction taxonomies, building cross-referencing logic, and designing gap analysis frameworks. Or you could upload your files and let a system that's already done all of that work for you.
The Prompting IP
A 6-step extraction pipeline that knows exactly what to look for: 14 artifact types, confidence scoring, cross-source pattern detection, gap analysis, and prescription generation. Each step is purpose-built for JTBD methodology. You'd need deep JTBD expertise and prompt engineering skill to replicate this — and you'd need to maintain it as models change.
Consistency at Scale
Every single upload runs through the same rigorous pipeline. Whether it's your first file or your fiftieth, the extraction quality is identical. No prompt drift. No forgetting to ask about anxiety forces. No inconsistent taxonomy. And every new source cross-references against everything already in the system — patterns strengthen automatically.
Knowing Exactly What to Do Next
When gaps are found, you don't get "consider conducting more research." You get specific survey questions with question types and rationale, interview scripts with discussion flows, target audiences, and sample sizes — all tailored to your specific gaps. Ready to deploy in QuestionPro. The AI identifies the gap. The IP tells you exactly how to close it.
Powerful Features for Teams
Built for product teams who want to align on customer understanding
Team Collaboration
Invite team members to complete the diagnostic and see where you agree and disagree on customer understanding.
AI-Powered Analysis
Our AI analyzes your website and documents to pre-fill context and provide personalized insights.
PDF Reports
Download a branded PDF report with your scores, gaps, and action plan to share with stakeholders.
Email Notifications
Get notified when team members complete their portion and when all results are ready.
Share Results
Share your diagnostic results on LinkedIn, via email, or with a direct link.
Save & Continue
Save your progress and continue later. We'll email you a link to pick up where you left off.
Want a personalized walkthrough?
Ready to Discover What You're Missing?
Upload your customer conversations, reviews, and tickets. Our AI extracts the insights most companies never discover.
No data to upload? Quick Scan finds public reviews automatically.