Question 1

What is Jobs To Be Done (JTBD)?

Accepted Answer

Jobs To Be Done is a framework developed by Clayton Christensen at Harvard that helps businesses understand why customers buy products. It focuses on the 'job' customers are trying to accomplish rather than demographics or product features.

Question 2

How long does the JTBD diagnostic take?

Accepted Answer

The diagnostic takes 25-35 minutes to complete and provides crystal clarity on your customer understanding gaps.

Question 3

Is the JTBD diagnostic free?

Accepted Answer

Yes, the JTBD Discovery Diagnostic is 100% free. You can complete the full assessment and receive personalized recommendations at no cost.

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